" To treat design as a science is to retreat to the illusory safety of numbers, where designers are mostly seen as agents of skewing the odds in your favor. "Cennydd Bowles

" You can’t user research your way to Beethoven. "Various

" Social strictures as constituted by the managers of luxury fashion brands are upheld in the interests of protecting brand value from brand extensions capable of diluting perceptions of quality and prestige. These strictures are the standards of excellence most wearable device manufacturers neglect to aspire to. "Michael Darius

" When you make the analysis of user behavior and statistics the basis for your business decisions, you surrender your perspective on who your customers are and what they are becoming for who they were at some point in time. "Michael Darius

" The key ingredient in taking a monotonous experience and making it meaningful is a design-centric process. Rarely is monotony reduced to anything less than mundane without one. "Michael Darius

" Change happens when the pain of holding on becomes greater than the fear of letting go. "Spencer Johnson

Thank you.

I’m truly honored to have surpassed 3000 likes today for Darius Design. Thank you for your continued support!

The best is yet to come.

" Affecting behavioral change is a disruptive process which involves radical insight into the human condition with a sobering awareness of the ways in which technological singularity is transforming the landscape. "Michael Darius

" For an idea to manifest itself into a truly unique and truly meaningful product experience it must first cross a threshold originating in the struggle for equilibrium, impermanence, and transcendence. "Michael Darius