Service Design Sprints @ I Love Mondays


rethinkCAFÉ in collaboration with The London Design Festival and the Service Design Fringe Festival is hosting Service Design Sprints‘ first West Coast Sprint Master’s full day bootcamp on September 19th from our incubator space located in the heart of San Diego’s historic Gaslamp Quarter. Join us, get certified and learn just what it takes to become a world-class Service Design Sprint Master.

In this program you will learn how to innovate and accelerate business using Design Thinking, Service Design and Lean Startup.

This Boot Camp is a global Sprint Master certification that takes place in Brazil, Japan and the Netherlands.

This certification is an 8-hour immersive and practical program that offers guidance to entrepreneurs and business leaders on how to integrate Design Thinking, Service Design and Lean Startup to create sustainable, desirable and profitable service experiences.

The Boot Camp is designed to provide you with the right service design knowledge to so that you can facilitate your own Service Design Sprints. You will learn to execute this process and be provided with tools to solve a Service Design Sprint challenge. You will work in groups and have discussions in order to create solutions that are more relevant from a customer’s point of view.

A Service Design Sprint is a 4-day Design Thinking intervention that brings together clients, customers, managers and designers in a joint effort to redesign a business’ service experience.

In this boot-camp you will learn how to run service design sprints. It is a Design Thinking and Lean Startup integrated approach capable of delivering entire service experience transformations to businesses worldwide.

Sprints fit any kind of business. From a coffee shop or a veterinary hospital to a startup or a B2B company—they even work for large corporations. aims to democratize Service Design, using Design Thinking to create more sustainable, desirable, and profitable services. We are a global community of Sprint Masters that you will get to be a part of.

You will be connected to Sprint Masters around the world to share experiences and learning, create opportunities, expand your network, and even facilitate sprints together.

We’ll equip you with written materials and videos to support you in your sprints so that you can also start selling sprints. You will be equipped with cases and presentations in order to run sprints in any company.

Our community is comprised of a diverse membership. We always say that Design is a mental model or a mindset — it is the way you think about solving problems and not your educational background. You don’t need to have knowledge of Design to participate in our courses, nor do you need to be a Designer.

If you want to undertake positive impact, change the way of working within the company you are in, or just want new lenses and tools for your personal life, you are in the right place!

Today we are more than 150 Sprint Masters across United States, Brazil, the Netherlands, England, France, Spain, and Brazil.


How it works:

1) Q&A
The first part includes a debate to discuss and answer questions about conceptual themes introduced by The Service Startup:: Design Thinking gets Lean (e.g. MVS model) and how works. We will also share some sprint stories and talk about all the opportunities involved in becoming a Sprint Master.

2) Hands-on Sprint Experience
It´s time to get your hands dirty in a Service Design Sprint, from end-to-end. It will be fast, crazy and super fun. We want to give you the tools, thinking and a glimpse of the energy that flows through a service design sprint.

3) Sprint Master Certification
By the end of the boot-camp, you will be certified as a Sprint Master. The certification will allow you to become part of the global community.



By becoming a Sprint Master, you will get access to several benefits:

– Cases and sales toolkit: You will earn credibility and will be able to deliver proven results. By being an active member, you are allowed to use our cases and sprint stories in order to negotiate your own sprints with your prospects. After all, you’re part of our community. So, they are your stories also 🙂

– Experienced Sprint Masters Support: Yes, problems happen all the time. But if you get in trouble, Sprint Masters Trainers will help you with your sprints.

– Reputation and credibility: You want to show how good you are, we know that. Being part of our community of certified Sprint Masters, you will definitely make it happen. Your member profile on the Web site presents your sprints, your assessments and recommendations. Actions speak louder than words. is growing exponentially to become well known in the design community and business organizations around the world.

– Recruiting helpers: Helpers are future Sprint Masters. People will be happy to help in exchange for experience to later become Sprint Masters themselves. They are under your supervision and you will be connected to our social networks and be given training and content exclusive to community members.

Finally, you will be connected to our social networks and have access to training and exclusive content to the community members only.

About connectors:


Founder and CEO. Renato Endo has made a career as chief service designer and project manager for Livework. Renato’s expertise in traditional service design projects has been instrumental in the creation of the sprint master’s management tools and training models. As CEO of, he is a leader in the SM community and makes sure to keep our SM’s connected, honed, and up-to-date.


Founder and CMO. Alessandro Ng has studied both Telecom Engineering and Service Design. He has established a career both as a project manager and business manager for consultancies and large enterprises. At SDS he is responsible for connecting the community to hubs of SMB’s including retail associations, franchisee organizations, and the like.


The Service Design Fringe Festival is a celebration of all things service design. It takes place along side the London Design Festival 15th – 25th September, and is based in the OXO tower, with other events throughout the city.

Design knowledge wants to be free.

Beginning today and every Monday at Union Cowork in San Diego I’ll be hosting a free design workshop for startups in the San Diego area. The guest list is limited to 25 seats to keep things intimate and will fill up quickly so be sure to RSVP in advance if you are in the area and would like to attend.

We’ll be selecting one project to focus on and do open service innovation around while applying proven design methods to capture meaningful and actionable insights. Design thinking is focused on ‘making’, not an academic exercise. 

I Love Mondays is a weekly dose of design thinking for startups to kick your week off on the right foot. Light & fun activities designed to stimulate discussion around the business value of design, methods-based research and the importance of seeing with new eyes.

/ Play is the highest form of research
/ Design knowledge wants to be free


Live 360º Stream:

San Diego’s 1st Inaugural Wearable Wednesday.

We are kicking off San Diego’s first inaugural Wearable Wednesday. Join us to discuss the future of wearable technology and the social innovations surrounding it.

ABI Research estimates the global market for wearables in health and fitness alone could reach 170 million devices by 2017. Big-time technology players have taken the hint and are making a big leap into the world of wearable tech. Wearable technology has moved beyond product concepts to actual consumer products. However, building hardware for the wearables market is only the first challenge. Companies are challenged to create differentiated experiences, products that work, and useful technologies people will incorporate into their daily lives. We will discuss the marriage between hardware and software, how companies will take on the challenge to improve consumers lives and in the end, build something that consumers will adopt.

Moniker Group
705 16th Street
San Diego, CA 92101

5:00 PM – Light reception
5:45 PM – Panel

Daniel Obodovski, Co-founder & Managing Partner, DND Ventures
Joshua Windmiller, CEO at  Electrozyme
Nikhil Jain, VP and Lead, Qualcomm Toq

6:30 PM – Closing Announcements
7:00 PM – VIP After Party, Location TBA

Blair Giesen (@BlairsReport) is a former Startup Scene writer at The Union Tribune who is now at Voice of San Diego as Blair Giesen on Tech. He is a serial entrepreneur and founder.
Follow him on Twitter @BlairsReport or email him at

You must RSVP via Eventbrite (here).

When: Wednesday, March 19, 2014 5:00 PM
Where: 3rdspace (4610 Park Blvd., San Diego, CA 92116)


Wearable Wednesdays are an open community forum focused on the blending of technology, art and humanity in the Wearable Technology and Internet of Things ecosystem. Our goal is to provide a platform for industry innovators, entrepreneurs, builders and investors to connect with like-minded, motivated people with the knowledge, vision and partnerships that will move the Internet of Wearable Things ecosystem forward. Group Meetups will include both technical and market-oriented sessions. Wearable Wednesdays are held globally across the world’s top tech centers, including San Francisco, New York, Dallas and London, and we continue to launch new locations periodically. Meet the most innovative wearable tech entrepreneurs in your community, demo products, share ideas and discuss trends in both local and global markets. 

Speaking engagement at Qualcomm Research Center

Tomorrow evening I will be giving a presentation at the Qualcomm Research Center discussing the nuances of the Google Glass Interaction Layer.

Here is a brief summary of what I hope to cover:
How does the Google Glass’ interaction layer work and what constitutes good design when designing interactions for the device.

First we will define ‘what an interaction is’ on Google Glass. We will proceed to identify and classify good use cases from bad ones and then address where there is a margin for innovation surrounding those various use cases.

Event details: