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I’m truly honored to have surpassed 3000 likes today for Darius Design. Thank you for your continued support!

The best is yet to come.

" Affecting behavioral change is a disruptive process which involves radical insight into the human condition with a sobering awareness of the ways in which technological singularity is transforming the landscape. "Michael Darius

" For an idea to manifest itself into a truly unique and truly meaningful product experience it must first cross a threshold originating in the struggle for equilibrium, impermanence, and transcendence. "Michael Darius

" Never attribute to malice that which is adequately explained by stupidity. "Robert J. Hanlon

Tao of the Giraffe

I recently designed a social network built around a community cultivated by a friend called Tao of the Giraffe. With a focus on building out a community network surrounding the principles of mindfulness and intentionality, Tao of the Giraffe seeks to invite people into their own space where they can capture beautiful imagery of giraffe’s in their natural habitats and associating this imagery with wisdom of the ages, meaningful quotations, literature, favorite sayings, and poetry. Please join us as we beta test this new network and contribute content of your own to this conscious, living, and growing community.

Sign in using your social network of choice at to begin your Giraffing journey.

With intentionality,
Michael Darius

 Tao logo

Book Review: Higher Creativity for Virtual Teams: Developing Platforms for Co-Creation

This is a book review I frequently will refer to when discussing ways of improving productivity and creativity among virtual teams. This book is filled with great tools for working collaboratively across timezones, accommodating for the inconveniences of toneless communication and language barriers.

The information superhighway that was much lauded in the 1990s is undoubtedly here. Indeed, developing countries are leapfrogging the traditional wired modes of communication with cellular systems that require far less infrastructure. At the same time, packet-based modes of communication such as instant messenger and Skype are becoming the de-facto standard for communication between overseas buyers and suppliers.

But the promise of the videophone, trumpeted by IBM at the 1964 New York World’s fair has never taken hold, despite the best guesses of Stanley Kubrick’s 2001, Ridley Scott’s Blade Runner, and James Cameron’s Aliens, to name a few. In part, the lack of counterparties with similar technology held it back, but it is equally likely that many people were simply uncomfortable with the prospect of the other caller seeing them disheveled or unwashed. Purely auditory conversation masks non-verbal cues, and sometimes that little obfuscation is comforting.

It is often cited, however, that nonverbal communication makes up the bulk of information flow between individuals, and the perplexing popularity of emoticons provides ample testimony that words aren’t always enough to get the point across. For creative teams, these adages hold even more fully. Any design meeting likely includes: hand waving, gesticulation, volume changes, uncomfortable silences, glares, sketching, annotating other peoples’ drawings, and hopefully healthy doses of laughter. Something magical happens when you pack a room full of creatives, and that spark is often lost on the phone or in multimedia conferences.

In Higher Creativity for Virtual Teams, Steven MacGregor and Teresa Torres-Coronas have compiled a comprehensive assortment of scholarly papers on the subject of virtual teams — collaborative creative efforts between people who happen to be separated by oceans and time zones. Between international sourcing and free trade, the problem of virtual teamwork is rapidly becoming a major one for large corporations and is beginning to trickle down to working designers. While virtual collaboration seems functional in concept, however, coordinating such efforts remains a massive problem. The persistence of creative centers like Silicon Valley, Hollywood, and even Bangalore and their respective real estate markets provide testament to the fact that human beings still like face-to-face meetings, and the astronomical prices of business class airfare as compared to coach demonstrates that they are willing to pay for them too.

That said, the ubiquity of labels like “Made in China” and the existence of massive overseas call centers illustrates the necessity of global manufacture in our interconnected free-market society. Somewhere between those two extremes lies a comfortable balance, but we haven’t settled upon it yet. Higher Creativity for Virtual Teams is a scientific analysis of the pitfalls of traversing that gulf.

In no way shape or form is this book fluffy or overdesigned. Wallpaper or ID, it is not. Any designer will likely be rapidly distracted by the inconsistencies between the text and the graphics, the awkward tracking, mixture of font sizes, strange kerning, and the uneasy coexistence of serif and san-serif fonts in the same level of informational hierarchy. Even more frightening to the average creative is the inclusion of heavy statistical analysis, R-squared tests and the profusion of acronyms and peer-reviewed journal citations. Those same cues that I must admit made me physically uncomfortable as a designer after reading an endless series of gorgeous coffee-table books, however, are the sorts of signposts that pervade real scholarship and academia. Higher Creativity for Virtual Teams looks and feels like a business school textbook, but is also virtually hemorrhaging with data, ideas and statistics.

The Peter Principle, proposed by Laurence J. Peter in his 1968 book of the same name could be roughly stated as “In a hierarchy every employee tends to rise to his level of incompetence.” In the creative field this manifests often when star designers are promoted to management roles only to find their creativity stifled and their days filled with tasks that they aren’t suited for. Ultimately when promoted to the upper echelons, every job becomes management and sales. It is a rare sort of person who can be both a creative and a manager.

As such, Higher Creativity for Virtual Teams makes the designer in me very uncomfortable, because I know that the unpalatable problems discussed within await me, and are a lot less fun than sketching at a desk. Having tried to explain PDF schematics via instant messaging to factories in Guangdong and playing Skype tag with machinists in Mexico, I know how hard a problem that is. Frankly I’d rather stay in my ivory tower. Life, however, doesn’t work that way.

So while the need for books like Higher Creativity for Virtual Teams is very clear, the text would be far more useful if it offered a panacea where it does not. Instead it remains a compendium of difficult or insoluble problems, presented in exactly the sort of way that provides business-types an advantage over designers. It’s often quipped that Harvard MBA’s wind up presiding over the (in some people’s minds) far more intelligent MIT engineers across the Charles River. A comparison of salaries provides ample statistical evidence to that gulf in power. MacGregor’s work is precisely the sort of book that could be assigned in business school, or in an institution like Stanford’s much heralded fusion of design and business, the “D-School.” There is a profound need for this sort of scholarship, but for designers, Higher Creativity for Virtual Teams may be a bit much.

Then again, for those artistic types lucky enough to have been promoted to management, the problems that virtual teams present are likely more excruciating than any textbook. In those cases, it may be well worth putting on “graphic design blinders” and soldiering through this work of scholarship. Frankly, Higher Creativity for Virtual Teams is a bit ahead of its time, but the problems it presages are only going to grow. For now, however, most creatives can consider themselves blessed not to need resources like this. But for those designers “privileged” enough to have been promoted to leadership positions in our global market, this book may be just what’s needed. You know who you are and I don’t envy you a bit.


Design Leadership // Securing the Strategic Value of Design by Raymond Turner

If you are looking for a cornerstone book on the subject of securing the strategic value of design in your organization look no further. This book is phenomenal.

Design Leadership // Securing the Strategic Value of Design by Raymond Turner

The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. 

The text draws on Raymond Turner’s extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Raymond brings his experience of working for iconic businesses, projects and consultancies to provide essential, value creating, insights on the interface between design and business.
Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work – the managers and chief executives of a country’s wealth creating engines. It is also of particular relevance to those with design management and leadership responsibilities as well as students who aim to work in these roles. The ideas at the heart of the book concern all who shape society and have the brief to improve our lives. Raymond Turner’s advice will help all of these readers make design work and so become more effective more quickly.

" Design isn't crafting a beautifully textured button with breathtaking animation. It's figuring out if there's a way to get rid of the button altogether. "Edward Tufte

Juliana’s (frozen) Fourth Birthday #throughglass

Saturday afternoon dear Juliana celebrated her fourth birthday party themed after Disney’s ‘Frozen’. Marissa and Monet took turns capturing video using Google Glass during the occasion to capture the essence of what it was like to be involved in the activities from a child’s perspective. We adults tend to get lost into our adult conversations during these children’s birthday parties and often forget the magical world that the children are experiencing in the process. This video attempts to rekindle that experience and memorialize this special birthday for Juliana from a child’s point of view.

Design suggestions.

If you would like to leave feedback or suggestions for product experiences I am currently or have previously been responsible for. You can leave your suggestion at the bottom right corner of this site or send an email to

Time permitting, I will prioritize your suggestions and address them accordingly.